A Digital Pipeline is the process of using the Internet to attract attention, build an audience, and nurture your audience into sales-qualified leads.
You may use several tools in a Digital Pipeline, such as:
- Your Website
- Social Media
- Email Marketing
- Automation Software
Digital Pipelines also contain human-operated processes, such as:
- Sales-Focused Outreach
In all, a Digital Pipeline is a strategic path for your ideal prospects to find and follow to become your customer.