Project Task/Challenge

Our client, Lane, had an old and dated website and not much of a logo, but exhibited an extraordinary level of skill and craftsmanship in his work that produced beautiful custom homes.

Lane was also taking on a number of smaller jobs as a general contractor, but during our Discovery phase it was clear that complete remodels and custom home builds were far more important to the business he wanted to build and the work he wanted to find for his team.

Project Solution

With the help of my trusted Graphic Designer I worked with Lane to shift his brand positioning. The new logo we created for him represents the quality of his trade and sets an expectation in the mind of his prospects that this is the trusted expert that they want to hire to remodel or build their new home.

After through discussion, Lane registered a new trade name for his business to rename marketing materials as “Lane French Homes.” I recommended this because “Lane French Construction” invited too much general contracting work and lacked specific focus on home-building.

We wrapped up the project in early 2020, launching a WordPress-based website in Elementor PRO that not only featured the new logo, but also custom photography from other vendors, professional headshots by our Graphic Designer, and professional copywriting by our preferred Copywriter.

Now, years later, Lane still thanks us for the work we did on his project and sees his business thriving.